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عمومی::
بخشبندی و هدفگذاری
From Segmentation and Targeting to Customer Community Confirmation
Segmentation and targeting are both fundamental aspects of a brand's strategy.
However, segmentation and targeting also exemplify the vertical relationship between a brand and its customers, analogous to hunter and prey.
Segmentation and targeting are unilateral decisions made by marketers without the consent of their customers.
The involvement of customers is limited to their inputs in market research, which usually precede segmentation and targeting exercises.
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